{"id":663,"date":"2026-01-20T05:33:53","date_gmt":"2026-01-20T05:33:53","guid":{"rendered":"https:\/\/elfatihmediainsani.co.id\/?p=663"},"modified":"2026-01-20T12:14:34","modified_gmt":"2026-01-20T12:14:34","slug":"tangan-pikiran-yang-tak-terlihat-pola-perilaku-keuangan","status":"publish","type":"post","link":"https:\/\/elfatihmediainsani.co.id\/?p=663","title":{"rendered":"Tangan Pikiran yang Tak Terlihat: Pola Perilaku Keuangan"},"content":{"rendered":"\n

Mengapa orang cerdas tetap membuat keputusan keuangan yang keliru? Mengapa pasar sering bergerak tidak rasional, bahkan ketika data ekonomi tampak solid? Mengapa teknologi keuangan yang memudahkan justru kerap menjerumuskan?<\/p>\n\n\n\n

Buku ini mengajak pembaca menembus lapisan terdalam dunia keuangan; bukan dari angka dan grafik semata, melainkan dari cara manusia berpikir, merasa, dan bertindak. Dengan pendekatan ekonomi perilaku dan behavioral finance, buku ini mengungkap bagaimana bias kognitif, emosi, budaya, dan pengaruh sosial membentuk keputusan finansial individu, korporasi, hingga pasar global.<\/p>\n\n\n\n

Disusun dengan gaya populer namun berbasis riset, buku ini menjembatani teori klasik Adam Smith hingga temuan mutakhir Kahneman, Thaler, dan Shiller, lalu menempatkannya dalam konteks Indonesia: dari perilaku keuangan generasi milenial dan Gen Z, maraknya paylater dan fintech, tantangan literasi keuangan, hingga pembiayaan UMKM dan masa depan pasar digital. Berbagai studi empiris, data kebijakan, dan kasus nyata memperkaya narasi tanpa membuatnya berat dibaca.<\/p>\n\n\n\n

Lebih dari sekadar buku akademik, karya ini adalah panduan reflektif bagi:<\/p>\n\n\n\n

    \n
  1. pembaca umum yang ingin memahami uang dengan lebih manusiawi,<\/li>\n\n\n\n
  2. mahasiswa dan akademisi yang mencari perspektif lintas disiplin,<\/li>\n\n\n\n
  3. praktisi keuangan, regulator, dan pembuat kebijakan yang ingin merancang sistem yang lebih adil dan efektif.<\/li>\n<\/ol>\n\n\n\n

    Di tengah dunia keuangan yang semakin kompleks dan terdigitalisasi, buku ini mengingatkan satu hal penting: pasar tidak pernah lebih rasional daripada manusia yang menggerakkannya.<\/p>\n\n\n\n

    \n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Tangan Pikiran yang Tak Terlihat: Pola Perilaku Keuangan
    Copyright \u00a9 CV Elfatih Media Insani, 2026
    ISBN:<\/p>\n\n\n\n

    Penulis: Anisah Firli
    Editor: Kuspriyanto
    Desain Isi & Penata Letak:Widayanti Setiawan
    Desain Sampul: Tim Elfatih Media Insani<\/p>\n\n\n\n

    Penerbit:
    CV Elfatih Media Insani (Anggota IKAPI)
    Cetakan Pertama, Februari 2026
    xviii, 262 hlm; 15.5 x 23 cm
    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Mengapa orang cerdas tetap membuat keputusan keuangan yang keliru? Mengapa pasar sering bergerak tidak rasional, bahkan ketika data ekonomi tampak solid? Mengapa teknologi keuangan yang memudahkan justru kerap menjerumuskan? Buku ini mengajak pembaca menembus lapisan terdalam dunia keuangan; bukan dari angka dan grafik semata, melainkan dari cara manusia berpikir, merasa, dan bertindak. Dengan pendekatan ekonomi […]<\/p>\n","protected":false},"author":1,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,78],"tags":[],"class_list":["post-663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buku-baru","category-manajemen-keuangan"],"blocksy_meta":[],"acf":[],"yoast_head":"\nTangan Pikiran yang Tak Terlihat: Pola Perilaku Keuangan -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elfatihmediainsani.co.id\/?p=663\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tangan Pikiran yang Tak Terlihat: Pola Perilaku Keuangan -\" \/>\n<meta property=\"og:description\" content=\"Mengapa orang cerdas tetap membuat keputusan keuangan yang keliru? Mengapa pasar sering bergerak tidak rasional, bahkan ketika data ekonomi tampak solid? Mengapa teknologi keuangan yang memudahkan justru kerap menjerumuskan? Buku ini mengajak pembaca menembus lapisan terdalam dunia keuangan; bukan dari angka dan grafik semata, melainkan dari cara manusia berpikir, merasa, dan bertindak. 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