{"id":794,"date":"2026-09-21T06:33:28","date_gmt":"2026-09-21T06:33:28","guid":{"rendered":"https:\/\/elfatihmediainsani.co.id\/?p=794"},"modified":"2026-09-21T08:35:48","modified_gmt":"2026-09-21T08:35:48","slug":"prospek-dan-pemasaran-bisnis-beras-pandanwangi","status":"publish","type":"post","link":"https:\/\/elfatihmediainsani.co.id\/?p=794","title":{"rendered":"Prospek dan Pemasaran Bisnis Beras Pandanwangi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Beras Pandanwangi bukan sekadar bahan pangan, tetapi merupakan warisan budaya dan kekayaan agrikultur Indonesia yang lahir dari perpaduan alam, tradisi, dan ketekunan para petani selama lebih dari satu abad. Aroma pandan yang khas, tekstur nasi yang pulen, dan karakteristiknya yang unik menjadikan Pandanwangi sebagai salah satu varietas padi unggulan serta identitas penting masyarakat Cianjur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun, di balik keunggulannya, keberlanjutan Pandanwangi menghadapi berbagai tantangan. Penyusutan lahan pertanian, perubahan iklim, serangan hama, dan penyakit, meningkatnya biaya produksi, fluktuasi harga, hingga persaingan pasar menjadi ancaman terhadap keberlangsungan komoditas sekaligus kesejahteraan petani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buku &#8220;Prospek dan Pemasaran Bisnis Beras Pandanwangi (Oryza sativa L. var. aromatica)&#8221; hadir untuk mengulas secara komprehensif peluang dan tantangan pengembangan bisnis beras Pandanwangi. Dengan memadukan perspektif agronomi, ekonomi, sosial, dan kebijakan, buku ini membahas sejarah dan karakteristik Pandanwangi, daerah produksi dan keunggulannya, prospek bisnis serta peluang pasar, hingga strategi pemasaran yang mencakup segmentasi, target konsumen, positioning, bauran pemasaran, branding, kemasan, dan pemasaran digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak berhenti pada aspek pemasaran, buku ini pun menguraikan strategi pengembangan bisnis melalui peningkatan kualitas, inovasi, kemitraan, penguatan kelompok tani, peran pemerintah serta kontribusi Masyarakat Pelestari Padi Pandanwangi Cianjur (MP3C) dan Gabungan Petani Organik (GPO) Nyi Sri dalam meningkatkan daya saing dan keberlanjutan beras Pandanwangi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buku ini menegaskan bahwa pengembangan nilai ekonomi harus berjalan beriringan dengan pelestarian identitas dan keaslian beras Pandanwangi. Oleh Karena itu, keberlanjutan komoditas ini membutuhkan kolaborasi antara pemerintah, petani, akademisi, pelaku usaha, organisasi masyarakat dan konsumen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lebih dari sekadar referensi bisnis, buku ini menjadi ajakan untuk melihat beras Pandanwangi sebagai warisan yang memiliki nilai ekonomi, ekologis dan budaya. Melalui strategi yang tepat dan tindakan kolektif, aroma khas Pandanwangi diharapkan tidak hanya tetap terjaga di sawah-sawah yang berada ditujuh kecamatan yang berdasarkan Indikasi Geografis (IG), tetapi mampu menjangkau pasar yang lebih luas, bahkan dunia tanpa kehilangan jati dirinya.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/elfatihmediainsani.co.id\/wp-content\/uploads\/2026\/09\/Mockup-Pandanwangi-01.jpg\" alt=\"\" class=\"wp-image-795\" srcset=\"https:\/\/elfatihmediainsani.co.id\/wp-content\/uploads\/2026\/09\/Mockup-Pandanwangi-01.jpg 1024w, https:\/\/elfatihmediainsani.co.id\/wp-content\/uploads\/2026\/09\/Mockup-Pandanwangi-01-300x200.jpg 300w, https:\/\/elfatihmediainsani.co.id\/wp-content\/uploads\/2026\/09\/Mockup-Pandanwangi-01-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prospek dan Pemasaran Bisnis Beras Pandanwangi (Oryza sativa L. var. aromatica)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ISBN:<br>Penulis:<br>Drs. Ahmad Nur Rizal Paris, M.Pd.<br>Dr. Ir. Raden Ruli Basuli, M.P.<br>M. Budi Mulyadi, S.H., M.H.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Editor:<br>Siti Yiyis Rahmah, S.P., Royani, S.P.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desain Sampul: Hasanul Fikri bin Marsa Suraka<br>Desain Isi &amp; Penata Letak: Ika Puji A.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penerbit:<br>CV Elfatih Media Insani (Anggota IKAPI)<br>Bekerja Sama dengan Penerbit PUSBANGTER (Anggota IKAPI)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Terbit Pertama, Oktober 2026<br>&#8230;, &#8230; hlm; 15 x 23 cm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hak cipta dilindungi undang-undang<br>Dilarang mengutip atau memperbanyak<br>sebagian atau seluruh isi buku ini<br>tanpa izin tertulis dari Penerbit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beras Pandanwangi bukan sekadar bahan pangan, tetapi merupakan warisan budaya dan kekayaan agrikultur Indonesia yang lahir dari perpaduan alam, tradisi, dan ketekunan para petani selama lebih dari satu abad. Aroma pandan yang khas, tekstur nasi yang pulen, dan karakteristiknya yang unik menjadikan Pandanwangi sebagai salah satu varietas padi unggulan serta identitas penting masyarakat Cianjur. Namun, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,77],"tags":[],"class_list":["post-794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buku-baru","category-pertanian"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prospek dan Pemasaran Bisnis Beras Pandanwangi -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elfatihmediainsani.co.id\/?p=794\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prospek dan Pemasaran Bisnis Beras Pandanwangi -\" \/>\n<meta property=\"og:description\" content=\"Beras Pandanwangi bukan sekadar bahan pangan, tetapi merupakan warisan budaya dan kekayaan agrikultur Indonesia yang lahir dari perpaduan alam, tradisi, dan ketekunan para petani selama lebih dari satu abad. Aroma pandan yang khas, tekstur nasi yang pulen, dan karakteristiknya yang unik menjadikan Pandanwangi sebagai salah satu varietas padi unggulan serta identitas penting masyarakat Cianjur. 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